9 Practical Ways To Leverage Pinterest To Expand Your Instagram Audience In 2021

 Instagram has become a critical component of many organisations marketing strategies which is why knowing how to build your Instagram audience using Pinterest is so important.

To drive profitable traffic to landing pages, grow conversions, and build an engaged, devoted audience many brands social presence is depending on being able to obtain more followers on Instagram. 

Getting more Instagram followers or even learning how to properly target Instagram audiences isn't as simple as it sound but one often ignored method is to leverage Pinterest to generate traffic to Instagram. Pinterest is a terrific way to increase referral traffic which leads to higher engagement and eventually more followers thanks to its link-friendly nature.

Instagram is a competitive arena that is only going to get more congested, with over 1 billion monthly users, a smart algorithm, and many creative accounts already established. 

When it comes to businesses though the amount of followers you have can be meaningless if they don't represent an active audience looking to buy and spread the word about your company online. 

So it's not just about growing an audience but also about growing a more involved community. Here's how Pinterest can help you start growing your Instagram presence the proper way.

Why Should You Concentrate Your Attention On Instagram?

Instagram has evolved into a significant content marketing platform for individuals and brands alike, allowing them to sell, network, and cultivate an audience. With over 200 million active monthly members exchanging 60 million photographs and 1.6 billion likes every day, it's one of the most popular social networking sites on the planet. Simply said, it's where everyone is already.

However, it goes beyond broad statistics as brand interaction rates on other social networks are less than 0.1 percent; however, it's a different storey on Instagram. According to recent surveys, brands' average Instagram engagement rate was 58 times greater than their Facebook engagement rate. 

This makes it a crucial component of not only your online presence, but also your online marketing strategy. Now that you know why you need to reach this audience, it's time to learn how to expand your Instagram following using Pinterest.

reasons-to-use-instagram

9 Ways to Use Pinterest to Increase Instagram Traffic

When it comes to social media networks to focus on, Pinterest is sometimes disregarded, but it shouldn't be. Pinterest boasts 300 million monthly active users worldwide, with 83 percent of those being weekly Pinners who have made a purchase based on material they viewed on the network. These figures show that if you can reach out to the platform's large and engaged user base, you can sway purchasing decisions. So, how do you go about doing this?

1. Login to your Instagram account and claim it.

First and first you must claim your Instagram account on Pinterest. This has numerous advantages, since you now have access to more detailed data and attribution for any Pins that originate from Instagram. Your Pinterest profile will be featured on any Pins from your company's Instagram page once you claim your Instagram account. 

Simply put if you or someone else publishes a Pin with content from your claimed Instagram account your profile image and a "Follow" button will display above the Pin. This increases the number of monthly visitors to your Pinterest profile and, as a result, the number of click-throughs to your curated Instagram account.

2. Share Your Content on Pinterest

If you want to expand your Instagram account, pin content to your relevant boards after it's been published for correct acknowledgment. To do so, go to Instagram and select a specific image to obtain the post's URL, then pin it to your Pinterest board. While it may seem obvious and simple, integrating your platforms is the first step in driving traffic and increasing them.

3. Prioritize quality above quantity

Quality over quantity is one of the most important aspects of Pinterest success. It should only be used for your most intriguing and greatest content. Imagery, infographics, and visuals with text overlays perform best on Pinterest so if you're sharing a multi-image Instagram post consider making a Pinterest-optimized graphic to help it stand out. 

After you've pinned it link back to your original Instagram post for further context since you've now created amazing personalised content that works on both platforms.

4. Think long-term.

Because Instagram posts have a short lifespan, claiming your Instagram account on Pinterest and then pinning posts will help you drive more traffic and interaction over time. More people will be able to view it and hence click through to your Instagram account as a result of this, which will only boost your following and engagement on your profiles.

5. Make use of SEO

When used correctly, Pinterest can be a great SEO buy. Because Pinterest is essentially a visual search engine, this is the case. You can try to develop optimised content with relevant keywords incorporated throughout, just as you would for a blog or website, by adding relevant keywords on Pinterest that are related to your brand while also being matched with your target audience searching terms. This increases the chances of prospective interested users discovering your profile quickly.

6. Make the title stand out

The title is where you should concentrate your SEO efforts. While there are several locations on Pinterest where you may put SEO keywords canada the most significant is in your Pin title. To assist your Pins start appearing in the relevant audience's search results your keywords should cover as many bases as possible and include as many terms as feasible. Include keywords in your Pin descriptions, as well as any and all relevant search hashtags, in addition to the title.

7. There Are Hashtags, Too

While there is no set guideline for the exact number of figures in a Pin, the best-performing Pins often have 5-10 keywords and 3-5 hashtags. You may give a clear, useful description for readers that looks to generate attention and conversions by capturing numerous keywords in a Pin description. This can help you significantly increase traffic to your Pinterest profile, boards, and Instagram page by resulting in click-throughs, allowing you to establish an engaged audience that is more inclined to buy from you.

IGTV is number eight.

Using IGTV videos and incorporating them into your Pinterest is another way to develop your Instagram using Pinterest. Videos do exceptionally well on Pinterest because it is largely a visual platform; in fact, there were 6 times as many video views on Pinterest last year as there were the year before. Video Pins allow brands and businesses to communicate a lot more on the platform without putting in a lot of extra effort, which is why they've become so popular. Whatever you want to do with your films on Pinterest, from behind-the-scenes footage to product demos and lessons to Q&As, the possibilities are only limited by your imagination.

9. Narratives

By simply posting it as a Pin, you may repurpose Instagram Stories for Pinterest content. However, any interactive elements integrated into your Instagram Stories, such as stickers or swipeable CTAs, will be inactive or unusable on the new platform. If these are present, delete them, but if they aren't, post it on Pinterest and aim to grow your following across many networks.

Last Thoughts

It's crucial to have an Instagram marketing guide, and having one that can be linked to your Pinterest account can help you generate more attention, traffic, and conversions. Instagram and Pinterest are two of the most visually appealing social media platforms available, and when combined, they can help you show off your brand's individuality while also allowing you to interact with a significantly larger number of interested followers.

To expand your Instagram following on Pinterest, you must engage with your audience and give them a compelling reason to pay attention to you, and the most efficient method to accomplish this is through useful, visually-driven content.

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